PUBLIC RELATIONS WRITING PORTFOLIO
Digital Media Kit
Within this mock digital media kit, you can find the following deliverables:
I worked independently to create this mock digital media kit acting as the Vice President of Public Relations for Hulu.
The fictional digital media kit includes news of a new hire, the premiere of a new original show and a response to the COVID-19 pandemic.
Click the logo to the right to view the digital media kit.
The following information is not intended to be factual but is part of a class writing assignment from January 2020 to April 2020 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Blog Editorial Calendar and Promotional Plan
Within this excel sheet, you can find both a blog editorial calendar, which plans a series of blog posts for a campaign in detail, as well as a blog promotional plan, which uses the ROSTIR Planning Guide to promote blog posts across a variety of social channels.
Click the calendar to the right to open the excel sheet.
With two classmates, I created a mock campaign for Burger King, which was a collaboration with singer Lizzo called the "Lizzo Meal." Within this campaign launch, you can find a campaign summary, a blog post, and social content to launch the campaign.
Click the photo to the right to download the mock campaign document.