PUBLIC RELATIONS PORTFOLIO
Full-scale Public Relations Campaign
For my final senior project, I worked on a team of three over the course of four months to create a public relations campaign for a local client from start to finish.
Click the logo to the right to see the entire campaign including research, audience analysis, goals and objectives, strategies and tactics, tangible deliverables, and more.
News Story
At the S.I. Newhouse School of Public Communications, the long search for a new dean allowed faculty and students alike to get involved.
Click the photo to the right to learn about how the Newhouse School encouraged student participation.
Feature Story
A Syracuse University senior took her own journey regarding an eating disorder, weight loss and fitness and turned it into a blog to inspire others.
Click the photo to the right to hear about her experience.
Op-Ed
By making a few simple switches to more environmentally mindful practices, Americans could greatly improve the harmful impacts that grocery shopping has on our planet.
Click the photo to the right to read about the changes you should make.
Digital Media Kit
Within this mock digital media kit, you can find the following deliverables:
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Fact sheet
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News release
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Staff bio
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Talking points
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eNewsletter
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I worked independently to create this mock digital media kit acting as the Vice President of Public Relations for Hulu.
The fictional digital media kit includes news of a new hire, the premiere of a new original show and a response to the COVID-19 pandemic.
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Click the logo to the right to download the digital media kit.
The following information is not intended to be factual but is part of a class writing assignment from January 2020 to April 2020 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.