News Facts
Hulu, headquartered in Santa Monica, California, announced on Monday, March 23, that they will be hosting a special screening of its new original short series, "Little Fires Everywhere," in order to promote the diverse library of television and movies the streaming service offers.
The screening will take place on Saturday, March 28, at 8 p.m. in Hollywood, California, at the El Capitan theatre on Hollywood Boulevard.
Cast and crew from the original series will be present at the screening as well as the Hulu executive team, including Kelly Campbell, Hulu's president.
There will be a red carpet event at 7 p.m. prior to the screening where the media can take photos and interview the attendees.
"Little Fires Everywhere," starring Reese Witherspoon and Kerry Washington, is about two families, one white family with a seemingly picture perfect life and the other a black mother and daughter living paycheck to paycheck. As the two families' fates intertwine the series reveals the nature of race and socioeconomic status. The series brings corruption within these topics to the forefront of discussion.
Aaron Huang, Hulu's chief diversity and inclusion officer, is organizing the screening. Huang joined the executive team in February 2020 and he has already implemented initiatives and planned events, such as this screening, to get Hulu's diversity and inclusion efforts recognized.
While Hulu has been awarded as one of the best workplaces for diversity and is an equal opportunity employer, the streaming service has struggled in diversifying its content library. With new originals such as "Little Fires Everywhere," Hulu hopes to make and stream content that represents people of all backgrounds and encourage its viewers to have conversations about diversity and inclusion.
The screening will premiere the first of eight episodes in the series. The remaining episodes will be released by the streaming service weekly on Saturdays.
Quotations
"While the filming and production of 'Little Fires Everywhere' was already underway when I started out here at Hulu, I felt that it was my job to publicize its premiere. I am working on diversifying the company internally, but I also have goals to diversify Hulu's content and the messages it puts forth externally. The show brings topics of race, socioeconomic status, diversity and inclusion into the forefront of our viewer's minds and this is exactly the message that Hulu wants to promote. It is our social responsibility as the number one streaming service in America to encourage discussion of these topics. While this may be uncomfortable for some, it is the only way any progress will be made. 'Little Fires Everywhere' represents exactly what we want all of the content in our library to convey."
Chief Diversity and Inclusion Officer Aaron Huang
"I am extremely proud of all that Hulu has done to diversify in every way. Not only do we continue to stream our very own originals that our audiences love, but we do so in a way that is productive to society. Hulu has quite the reputation to uphold and as times are changing so quickly we want to adapt equally as quickly to the climate. The series is based off of a 2017 bestseller by Celeste Ng, and she has been so helpful in creating a vision for the short series. I cannot wait for everyone to watch, it's definitely one of my favorite originals Hulu has ever done."
President of Hulu Kelly Campbell
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“The following information is not intended to be factual but is part of a class assignment on writing social media news releases at the S.I. Newhouse School of Public Communications, Syracuse University, March 2020. All information is intended to be sourced appropriately.”